Fashion is one of the most common ways of self-expression. While digitalization is quickly taking over the world, fashion is not left out of the extensive change, either.
What is digital fashion and why should Tallinn host the next Digital Fashion Summit?
You’re about to find out.
What is digital fashion?
Digital fashion is virtual attire designed for both 3D avatars and humans. Digital fashion doesn’t require the use of textiles or other fabrics.
Instead, digital clothing is designed in special virtual applications and programs like CLO3D, Fusion 360, and Blender.
Is digital fashion sustainable?
Compared to traditional apparel production, digital fashion is much more sustainable and cost-effective.
Production of a single digital piece of clothing saves 3 300 liters of water on average. In addition, 97% less CO2 is emitted during the digital production process.
Why are digital garments important?
When thinking of virtual clothing, one of the first things that come to mind is gaming and NFT skins. However, digital fashion is not only limited to Fortnite or Roblox.
Virtual clothing is widely used by people to express their digital style. In other words, we don’t have to be the same people online as we are in the physical world. We can be whoever we decide to be.
Influencers on social media often spend massive sums to buy a set of clothes they return after a single picture. Digital fashion is the perfect wallet-friendly alternative to physical clothes.
Why Tallinn should host the Digital Fashion Summit
The Digital Fashion Summit is an international meetup for innovative businesses. During the summit, the most important trends are discussed, new strategies are talked about, and new contracts are signed.
Digital Fashion Summit of 2022 will be held in Frankfurt, Germany. The next one, though, should take place in Tallinn, Estonia. Here’s why:
1. Tallinn is the e-capital of Europe
Estonia is all about the digital. Its capital Tallinn is no different. It takes under 20 minutes to start a business online in Estonia and only 3 minutes to file a tax return.
Tallinn is the capital of a country where internet access is a human right, and 4G internet reaches even the depths of the forest.
2. Tallinn is the European Green Capital of 2023
Sustainability is one of the key elements of digital fashion. Since Tallinn is the European Green Capital of 2023, there’s no better place for the Digital Fashion Summit to be held.
3. The European Design Festival 2022 took place in Tallinn
Not only is Tallinn tech-savvy, but passionate about design, too. The European Design Festival 2022 consisted of workshops, the international design conference, design walks, exhibitions, and the European Design Awards gala.
After all, digital fashion is made from two words – digital and fashion (both of which Tallinn represents).
4. Tallinn is the Digital Nomad capital of the world
The Independent has named Tallinn the best city in the world for digital nomads. It is hard to argue with the statement since the wifi speed is the fastest in the region. It’s possible to have a Zoom meeting even from the forest.
In addition, Estonia was the first country to launch a digital nomad visa for location-independent workers.
Hosting the Digital Fashion Summit is only the next logical step.